Branding

Our motive was to provide Brand awareness to Barista. With this aim in mind, we helped the Brand in elevating their marketing game by increasing awareness about their Beverages which led them to successfully attain the target. We made several posters and catalogs to fascinate the audience. Our strategy helped them in Brand recognition and sales escalation.

How did our assistance help the espresso acclaimed Brand to further promote its name in the market of cold beverages?

Established in the year 2000, the Barista is one of the pioneers of coffee culture in India. Delivers Italian coffee experience in a warm, friendly, and relaxed environment. It provides a comfortable place for people to unwind over interesting conversations and a hot cup of coffee.

BRAND NEEDS WERE –

1 Barista is specifically known for their coffee, they desired to morph their name into more than just a coffee Brand to their customers and ought to attract the millennial generation.

2 Brand wanted to surge their sales and promotion in cold beverages by promoting their different fusion flavored summer drinks through innovatively designed posters. They came to us with a campaign name ‘Quenchers’ for which we needed to design collateral posters and poster lines.

We at option designs came up with the strategies to promote their cold beverages with our enchanted designed posters with taglines like i.e. ‘ New Season | New Reason. Our creative team made posters with the idea of amalgamating the theme of Avengers and their marketing strategy.
The posters and collateral turned out to be a successful promotion for the Brand and it resulted in the escalation of the sale and our assistance proved out to be the right stepping stone for them.

Our marketing strategy helped the brand to get gigantic sales in their Quenchers campaign. It gave huge popularity and awareness among the customers about the Brand cold beverages and our eye-catching poster created buzz and fascinated the customer reach and brand awareness.