We translated Haldiram’s journey into a great Brand story and Helped them to become one of the largest snack brands in the world. The brief was to accentuate the premium quality of their products and our team created numerous strategies to revamp the Brand’s whole look and feel. The implementation resulted in Brand equity, customer acquisition and retention.

How did we assist a renowned F&B Brand to revamp their business at the global level.
Haldiram’s is a foremost Indian sweet, snacks and restaurant company, the first choice of every Indian for delicious savories and sweets.
Brand needs were –

• They wanted to escalate their sales and to build a recall value in the minds of their customers, through keeping up a communicative approach with the audience.
• Dispersing awareness about the products and their new outlets, focusing on to out of the box thinking and standing out to derive brilliant Strategies.
• They wanted to position themselves as the most loved 21st century Brand, by targeting the Millennial and Gen Z as their audience.

We primarily focused on changing the perception of the Brand with a motto to popularize it amongst youngsters and to grab more audience attention, our strategist planned to upgrade the look of their products and outlets. We, at Option Designs maneuvered Haldiram’s to position and provided them with the best strategies to get more footfall.

Our specified teams propelled the Brand equity by running several campaigns around the major festivals like Diwali, Holi and Navratri on both online-offline platforms which helped in their sales escalation.

We assisted them to emerge as the top Brand for snacks in India. Our strategies facilitated Haldiram’s to pull off every consequence which resulted in a generous amount of customer reach and a great upsurge in the sales and Brand awareness.