Data Analytics & Reporting
Analysis
A Brand’s marketing depends on the data and its analytics, data interpretation and analysis is one of the salient points to make a successful strategy. As there is a saying that “ The journey without direction is wasted effort”, everything needs direction, so do your Brand strategies. Data helps us to form the right decisions, thorough Brand and campaign analysis assist us to make a remarkable approach. A Brand website and campaign analysis help us to rectify the missed point and refurbish the website.
We at Option designs perform our Data analytics process very conscientiously, we primarily gain knowledge about the Brand’s approach and its objectives and then the user behaviour, building a good website and campaign requires the metrics of users behaviour which entails noticing consumer insights to amplify and provide the website or products as per their likes and dislikes, it also contains tracking down, aggregating the data reporting, Social Brand building and website analysis.
We believe that data analytics is very pivotal for digital marketing and for the success of a Brand. Identifying the KPIs and amplifying them to polish the website and Brand, detecting the user’s behaviour is a good chance to generate campaign ideas also, it helps us to make more engrossing campaigns. We frequently share the analysis reports with the Brand for keeping up the transparency of our work. Also, our team is specialised in using different analytics tools to provide you with a custom analytic report.
We can provide
- Brand purpose
- Brand story
- Organising brand idea (Big idea)
- Key messages and proof points
- Personality traits
- Brand values
Need Data Analytics & Reporting
Our process includes:
We first go through the crux of the Brand to understand its Business metrics. We note every step to filter any kind of missed point and achievements to better perform in the next go.
SEO Auditing
Through the SEO report, we grasp an understanding of how the website is performing and what are the issues it’s facing. SEO is the foremost option to make Brand visibility. We frequently keep a track of the traffic volumes, all sources and Backlink profiles to better ameliorate the Brand appearance.
Social Media Marketing Analysis
Social media analysis helps us to dig deep to collect information. Besides Google Analytics, we on another hand perform social media analysis also to get a thoroughgoing understanding of the campaign. Social media analysis gives us different recommendations to build new campaigns on the basis of analysis.
Website Analysis
Website analysis is very important for a Brand to be in the trend. In today’s Digital world, a website should be pleasing to customers, for that we need their insights. Analysis of a website helps us gain and collect the data of user’s behaviour and their journey throughout our website. The data helps us to refurbish the website as per user behaviour. Our experts help to maintain Brand tonality while consistently updating the website through our metrics of analysis.
Reporting
Reporting helps in using the analysis data to find out what was the performance of our execution. It shows actual data in numbers that assist us to look after the ups and downs of the campaign and website execution graph.
Our process includes:
PPC marketing reports
PPC report helps in understanding the data about campaigns that run through PPC, it gives detailed metrics to notice the loopholes and achievements. Our team looks up to click-through rates and cost-per-conversion data.
PPC report helps in understanding the data about campaigns that run through PPC, it gives detailed metrics to notice the loopholes and achievements. Our team looks up to click-through rates and cost-per-conversion data.
PPC report helps in understanding the data about campaigns that run through PPC, it gives detailed metrics to notice the loopholes and achievements. Our team looks up to click-through rates and cost-per-conversion data.
PPC Display marketing reports
It helps our clients to get a better understanding of how the campaign is performing and what it is resulting in. Also shows the transparency of a campaign to our client to better understand key performance analytics and engagement of the campaign.
Social Media Marketing reports
Social media marketing reports present an overview of how a campaign performed in a month, what were the engagement rates through a specific campaign. It provides a thorough analysis of a campaign, it reminds us of the goals we’ve set for a particular campaign, and social media report is one of the big reasons to improve a Brand’s escalation in the sales and engagement song of the customers. We consistently provide the KPIs and social media reports to our client for a better understanding and to keep up the transparency.
Monthly Reporting
Monthly reporting is a must to do for a company. It shows the progress of the work we are doing, monthly reporting conveys the accountability of our actions. We share our monthly report with every client to penetrate the metrics and then finding out the problems and then fixing it. Reporting not only helps in finding out the missing parts but also gives us the chance to look up the achievements and prioritizing the factors which are doing well because we believe in satisfying our customer’s needs with our work and experience.